Google Ads
Ad spend tracked alongside revenue. Finally.
Google Ads is typically your largest digital marketing spend. Eagli pulls campaign, ad group and keyword data to map spend against pipeline and revenue, so finance and marketing share the same performance picture.
Everything Eagli pulls from Google Ads.
What finance teams do with Google Ads data.
ROAS dashboard
Track Google Ads ROAS alongside CRM pipeline contribution, see which campaigns drive the most revenue per euro spent.
Marketing budget control
Monitor spend pacing against monthly budgets, get alerted when campaigns are overspending or underdelivering.
CAC by campaign
Combine Google Ads spend with CRM deal data to calculate customer acquisition cost at campaign and keyword level.
Connected in < 5 min.
No data pipeline to build. No engineering work. Just connect and start exploring your data in Eagli.
Start using Google Ads data in minutes.
Connect Google Ads to Eagli and turn your data into live dashboards, forecasts and AI-powered analysis.
